Design Objective
Design an airline that is unique and non-existent in the current market. Decide whether the airline is major, regional, or national. Design a brand that fits current trends and clearly exemplifies an airline. After branding, design an airplane in accordance to the brand. The plane must have the logo. Design and produce collateral pieces to go with the brand. The final product should have branding, airplane skin, and collateral pieces.
Design Statement
Skylactic Air is a regional airline for low-income families or individuals. The galaxy is the main focal point of the brand. It serves as an attractive aspect for the children as well as the brand’s motto. The logomark is an airplane with the planet ring surrounding it. Added elements include the planets next to the plane. The logomark incorporates both the airline industry and galaxy elements. The logotype is a thick san-serif font with a small x-height. The logotype mimics the logomark. The entire logo is meant to be friendly and welcoming to families. The secondary logo features the plane coming out of the ring. After designing the brand, the secondary logo would be applied to the airplane. The airplane design incorporates planets to tie back into the galaxy aspect. The logotype and secondary mark is applied to return to the branding. Three collateral pieces are made to complete the brand. These collateral pieces are a road poster, billboard, and napkin.
Style Guide
Billboard Digital Comp
Airplane Mockup
Mockup
