Design Objective
Perform extensive research and select a niche to develop a subscription box. After determining the target audience, develop the brand and curate a selection of items for one month.
Design Statement
IMAGI is a monthly subscription box targeting children age 7 to 12. IMAGI is a fun, creative, and cheerful brand to appeal the target audience. This box consists of toy parts where children can create their own characters based on the month’s theme. The brand implements primary colors due to its appeal to young children. Developed through Adobe Illustrator, the logomark consists of a rainbow and two figures with smiling hearts. The figures represent children and parents to visualize family bonds and connections. The rainbow represents creativity and happiness. The logotype are stylized with the primary colors, copying the color pattern of the mark. The Easter-themed box features the bunny.
Style Guide
Box Design + Mockup
Phone Digital Comp
Website Digital Comp
Website Mockups
