Design Objective
Conceptualize and design a publication layout of 3-spreads. The publication copy should revolve around design. Perform extensive research into the subject. Write a document that is sufficient for a 3-spread layout. When designing the pages use typography, visual hierarchy, and visual engagement with the end-user in mind. The final design should be cohesive and clear of written mistakes.
Design Statement
Biomimicry in Design focuses on how nature influences design and design principles. Stock photos of trees and leaves are the main visuals. Rectangular shapes separate the body text from the background for improved readability. The pull quote element introduces a new topic and creates visual interest. The second spread has a text wrap applied to the tree. The spread is organized with balance and symmetry in mind. The third spread is organized with the same balance and symmetry. The third spread mirrors the first spread with the opening of the leaves. The headers and body of texts contrast one another to create interest. Finally, citations are placed at the bottom of the page with a subtle green hue to avoid competing with the body copy.
Digital Comp
Mockups
