Design Objective
Design a card game with six cards and box design. Establish a theme and genre for the card game through adequate research. Develop a style guide consisting of logomark, logotype, color palette, and typography. Each card's design should be consistent through color or card layout. Design additional branding elements such as instructions and stickers.
Design Statement
The theme is Chinese zodiacs and the genre combat. The six cards are split into two categories: characters and supports. Three cards will feature characters that can be played to combat another player. The other three are support cards that will strengthen the character cards. The name of the card game is 12 Duelists, linking to the twelve Chinese zodiacs. The logomark is the bust of a wolf and a rabbit that ties into predator vs. prey. The typography is a calligraphic script typeface to mimic the brush strokes of Chinese paintings. The two categories have alternating layouts for distinction. The cards and box are designed with warm hues to mimic the heat and passion for battle. All cards are texturized for visual interest and the illusion of touch. The branding is stylized in accordance with the branding. Illustrative elements such as the goat and cloudy moon from the cards are made into stickers.
Style Guide
Character Cards
Support Cards
Mockups
