Design Objective
Create an event movie poster for a movie drive-in. Conduct research and develop a brand for the drive-in. After, develop an event surrounding the brand and promotional products to coincide. The event poster should have thoughtful typographical intent and be organized based on hierarchy.
Design Statement
AGAPE is an autumn movie drive-in open from September to October. The theater features romance films for young couples. Using Adobe Illustrator, maple leaf outlines are designed to evoke autumn. The maple leaf was cut in half for the logotype. The logotype has a red stroke to mirror the logomark. Within the characters are orange lines to visualize the veins of a leaf. The event poster promotes AGAPE’s pumpkin harvest event. Combining AGAPE’s value in love and the event, Harvest Love became the title of this poster. The poster uses monochromatic warm colors to evoke warmth and convey the season of autumn. The typeface is a sans serif for readability and brand consistency. The poster utilizes hierarchy to organize the information, pumpkins, and maple leaves from the title down to the films.
Style Guide
Mockup + GIF
