Design Objective
Research and choose a major city to design an original NBL sports team. The objectives include the type of sport, branding, way-finding, and environmental graphics. Branding should represent the city’s culture, history, and values. Wayfinding and environmental graphics should be consistent with branding and successfully fulfill its intended purpose. The chosen city is Columbus, Ohio with an original NFL sports team in basketball. Compile the brand and research into a booklet.
Design Statement
The black racer snake is the state reptile of the state of Ohio. The black racer represents the state and serves as a competitive visual for the Ohio basketball team. Inspired by the reptile, the team is named Black Racer. The reptile also represent Columbus’ culture. For example, the snake can represent the state’s resilience and adaptability, qualities that resonate with the growth and development of Columbus as a city that has overcome challenges and embraced change. The primary colors are blue, black, and white with blue representing confidence, stability, and loyalty. The logomark consists of a black snake wrapped around a basketball, symbolizing how the Black Racers entrap their enemies and secure victories. The wayfinding and environmental graphics are stylized according to the black racer and color scheme.
Style Guide
Blueprint
Digital Comp
Mockup
Merch
